A successful mobile gambling game marketing campaign should focus on the features and functionality of a mobile device, not just the casino experience. International audiences need a mobile-friendly interface. Boost player conversion rates by localizing ads for international audiences. Pay special attention to the creatives of your ads, which should mimic real-life dollar bills and slot machines. Also, make sure your mobile gambling game marketing campaign is compatible with other languages, including Spanish, Chinese, and Japanese.
HTML5 mobile application
An HTML5 mobile application for gambling game is the latest trend in online gaming. Developed properly, HTML5 games can offer the same high-quality gaming experience as native applications. In addition, they’re easier to maintain. If you’re a casino owner looking to improve the quality of your mobile applications, HTML5 games are the way to go. Moreover, they can help you create a beautiful, easy-to-use casino experience on the go.
However, one major drawback to HTML5 mobile applications is that Apple, the maker of the iPhone and iPad, wants native apps for their stores. The company claims that these games improve gaming experience and ensure customer safety. Luckily, there’s still time to create HTML5 applications for gambling games. Just remember that Apple’s deadline for submitting HTML5 applications is March 3! But the deadline is tight! You only have one month to make the necessary changes.
Avoiding bonuses
It is imperative that you read the terms and conditions of a casino’s bonus policy before you play with its free or real money bonuses. Often, the terms require you to deposit 20 times more money to receive the same amount as the reward. The golden rule of gambling remains the same whether you are playing in a land-based casino or a mobile gambling game. The golden rule is to focus on the best odds and chances of winning and avoid bonuses that are designed to entice you to spend more money than is necessary.
European Union mobile gambling legislation
If you are considering opening an internet casino in Europe, there are several things you should know. In 2011, the European Union had yet to adopt a unified mobile gambling legislation. In fact, most countries in Europe have wildly different mobile gambling legislation. In Finland, for example, the government controls the Internet casino industry and in Norway, online gambling is banned altogether. There is no single European Union mobile gambling legislation – each country has its own set of regulations, and many of them are in flux.
While the regulations are different from country to country, there are some common themes. For instance, most countries require operators to comply with Know Your Customer requirements, which require them to identify and verify their players. The Fourth Anti-Money Laundering Directive requires an assessment of risk for each player, with enhanced due diligence triggered if a player has a balance over EUEUR2000 in a single transaction. Moreover, in some countries, such as Malta, there are even special rules for gaming companies.